My marketing career began with a unique objective: Ensure that our national security company remained hidden in the shadows and could not be discovered by the general public. When you learn how to keep a business hidden, you end up with a deep understanding of what actually makes one stand out.

After supporting that company’s acquisition, I moved into other marketing leadership and advisory roles. Over the past 15+ years I’ve worked with more than 110 organizations to clarify their story, strengthen their positioning, and build marketing systems that reliably drive revenue.

I've spent my career in rooms most marketing leaders never get into — negotiating with NASA, pitching the U.S. Space Force, managing crisis communications during a global media firestorm, and closing deals with household names who'd turned everyone else down.

Most recently I spent 3.5 years marketing zero gravity flights for astronaut training, media productions, scientific research and more.

I’ve built marketing teams from scratch for startups, launched products for tech firms, secured exclusive federal contracts for defense companies, executed guerrilla campaigns for consumer brands, and led marketing turnarounds for Fortune 500s.

In the end, good marketing works like good engineering. You build it right, you measure it honestly, and you improve it constantly.