Buckle Up: Bots Now Outnumber Humans Online. What It Means For Your Marketing.
Cloudflare CEO Matthew Prince recently revealed that automated bot traffic now officially generates more web traffic than people. This is an inflection point that everyone saw coming eventually–in fact, Prince predicted months ago that this would be the case by the end of 2027–but no one expected it this soon.
Cloudflare’s Radar dashboard shows bots accounting for…
Top AI Uses for Marketing (That Aren't Just Lazy Copywriting)
Every "AI for marketers" think piece you've read in the last two years has said the same thing: Use it to write faster. Write your emails faster. Write your social captions faster. Write your ad copy faster.
That's fine I guess. But if that's the ceiling you've set for AI in your marketing ops, then you're…
Top Mistakes Companies Make When (Re)Building Their Marketing Department
Building a marketing department is one of the more exciting things a company can do. It's also one of the easier things to get wrong. After building 19 marketing departments from scratch across a variety of industries, the patterns get pretty hard to ignore.
These are…